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Resume Snippet
Director of Market Research, Aetna Inc.
Applied attitudinal market segmentation to profitability analysis of annuity retirement products; identified and evaluated potential new markets and distribution channels for LTD products; led team conducting small group health scenario analysis to identify key strategic risks to Aetna's transition from indemnity health products to managed health care.
Investment Services Officer, Connecticut Savings Bank
Principal account executive for bank's retail investment accounts ($48 million in total assets). After "Black Monday" in October 1987, retained over 75% of clients requesting account closure, preserving $5 million in assets.
Director of Telemarketing, Connecticut Savings Bank
Designed and implemented telemarketing projects promoting equity lines of credit, investment accounts, insurance policies and other bank product; hired and supervised staff of fifteen telephone sales representatives.
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